by Bess | Jul 3, 2023
Latest study reveals 9 out of 10 customers in India want cars with a safety rating
A study was conducted among customers to gauge their feature preferences, when it comes to choosing a personal car. The survey was commissioned by Škoda Auto India and conducted by NIQ BASES. It revealed a heavy inclination among customers towards the safety features of the car with 9 out of 10 customers who thought all cars in India should have a safety rating. Crash-ratings and number of airbags were the top two features driving the consumer car purchase decision as derived from the survey results. Fuel-efficiency, one of the popular features, occupied third place.
About 67% of the respondents consisted of current car owners who owned a car above Rs 5 lakh. Some 33% did not own a car, but intended to purchase one above Rs 5 lakh within a year. The survey was conducted on individuals between 18 and 54 years of age in the SEC A and B bracket, with 80% respondents being male, and 20% female.
The car’s crash rating was the top driver of customer car purchase decision with an importance score of 22.3% followed by number of airbags with an importance score of 21.6%. Fuel efficiency emerged as the third most important driver with importance score of 15.0% when purchasing a car.
When it comes to crash rating for cars, maximum customer preference of 22.2% was observed for a 5-star rating followed closely by 21.3% preference for a 4- star rating. Crash rating of zero is the least preferred with only 6.8% score.
While the awareness about existence of 2 sets of 5-star safety ratings on crash tests is high at about 76%, only about 30% of all customers in India identify child/rear occupants safety rating as being one of those two sets.
Petr Šolc, Brand Director, Škoda Auto India, said, “For us at Škoda, safety is part of our DNA and it is our philosophy to build safe cars. We have an over 50-year legacy with crash-tests and safety. And since 2008, every Škoda car has been crash-tested globally, and in India, with a 5-star safety rating. The survey reveals Škoda to be perceived as among the top-3 brands having models with high safety ratings. With India’s rapidly growing infrastructure, and the upcoming proposals for India’s own crash-testing standards, it is heartening to see consumers being aware of and demanding safety. This is the right way forward. And Škoda will continue focusing on these values to grow the brand in the Indian market.”
Amrita Srivastava, Regional Director (APMEA),BASES Speciality Sales, NIQ BASES, “The survey, which was done using NIQ BASES solution – FPO (Feature Price Optimiser) based on discrete choice methodology, revealed that the customer places the safety feature of ‘Crash Rating‘ among the tested features(1), at the forefront of their purchasing criteria. Our Feature Price Optimiser (FPO) leverages customer choices to understand their purchase behavior and trade-offs that they are willing to make. The survey covered 1,000 people in 10 states across India. The states covered were Tamil Nadu, Karnataka, Andhra Pradesh/Telangana, Rajasthan, Maharashtra, Gujarat, Delhi, West Bengal and Uttar Pradesh.”
Alejandro Furas, Secretary General Global NCAP, “Since 2014 Global NCAP has been encouraging a market shift in India for safer cars. We have been delighted with the positive response from consumers and the impact this has had on accelerating automaker safety design improvements. This recent survey demonstrates that consumers see safety as a priority in making a purchasing decision. A strong market indicator that safety sells cars as well as saving lives.”
With a major focus on safety from the Government of India and other regulators, the study was conducted to gauge the perception of safety in cars among consumers. The survey went about tracking the features which were the most discriminating in driving consumer choice. And the position of safety in this list of features. The interview flow consisted of screening questions, followed by an explanation of features and a virtual shopping exercise where customers were asked to pick and choose the most preferred concept consisting of different features The survey also had few additional questions on which direct customer responses were captured to understand their awareness/sentiments on some safety related aspects/initiatives.
Further information
Škoda Auto India
Saurabh Dedhia
Product and Brand Communications
T – +91 22 3313 7046
saurabh.dedhia@skoda-auto.co.in
MSL India
Ankit Daswani
Associate Director
T – +91 9833559433
ankit.daswani@mslgroup.com
Škoda Auto
- is successfully steering through the new decade with the Next Level – Škoda Strategy 2030.
- aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
- is emerging as the leading European brand in important growth markets such as India or North Africa.
- currently offers its customers twelve passenger-car series: the Fabia, Rapid, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Enyaq iV, Enyaq Coupé iV, Slavia and Kushaq.
- delivered over 731,000 vehicles to customers around the world in 2022.
- has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
- independently manufactures and develops not only vehicles but also components such as MEB battery systems, engines and transmissions in association with the Group.
- operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
- employs over 40,000 people globally and is active in over 100 markets.
Škoda Auto India
- fascinating customers in India since 2001.
- offers 3 models in India – Slavia, Kushaq and Kodiaq
- present in more than 140 cities across the country with over 240 customer touchpoints
- recorded triple digit growth of 125% with 53,721 units sold in 2022
Škoda Auto India website – www.škoda-auto.co.in
Škoda Auto India Communications Twitter Handle – @SkodaIndia_PR
NIQ BASES
NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behaviour through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.
NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com
by Bess | Jun 6, 2023
Adidas, the official kit sponsor of the Indian cricket team, has unveiled the new national team jerseys to be worn across all 3 formats of the game. The new kit will be debuted by the India Men’s team during the upcoming World Test Championship Final and then worn by the Men’s, Women’s & Youth teams across upcoming ODI, T20 & Test fixtures.
In a recent announcement adidas confirmed their partnership with the BCCI, marking a new era in Indian cricket. With the exclusive rights for designing and manufacturing jerseys, kits, and other merchandise for Indian Men’s, Women’s, and U-19 teams, the new partnership gives adidas the opportunity to bring their innovative designs and expertise to cricket on the biggest stage.
The iconic Team India jersey showcases the rich heritage and craftsmanship of India. The new ODI jersey represents the raw power, fierce beauty, and undeniable strength of India’s national animal – the tiger. The intricate design adorning the fabric is weaved using the traditional ikat pattern, bringing to life the tiger’s stripes and capturing the aura of Indian cricket.
For the first time, the authentic T20, Test & ODI jerseys to be worn by the Indian Cricket Team have been made with 100% recycled materials. It also features adidas’ HEAT.RDY – an innovative lightweight fabric that maximizes airflow to keep the players cool while performing.
To bring to life the new designs adidas have launched a 360-marketing campaign across digital, social, print and OOH platforms. Created by India’s newest indie agency – Fundamental- the campaign features a short film starring Rohit Sharma, Harmanpreet Kaur, Virat Kohli, Hardik Pandya, Shubman Gill, Smriti Mandhana, Renuka Singh Thakur alongside passionate fans all attempting to answer a seemingly simple question – “What does the Indian cricket team jersey mean to you?”. Shot across the country, the film depicts the unwavering love and unmatched pride for the jersey that every fan and player feel. The film will be complemented by a range of striking portrait photography that showcases the top national players proudly revealing the new jerseys.
Link- https://youtu.be/iUVFGXgKbVA
Commenting on the partnership and the iconic team India jerseys, Neelendra Singh, GM, adidas India said, “Our partnership with the BCCI is testament to our strong core belief underpinning ‘Impossible Is Nothing’ We are proud to present the new Indian cricket team jerseys and look forward to seeing our players create iconic moments in the 3 stripes. Through our partnership with the BCCI, we look forward to providing access and the opportunity to all cricket fans to proudly don the colours of their beloved team. Our aim is to redefine the landscape of jersey culture in India.”
Sunil Gupta, Senior Director, Brand adidas India, celebrating this iconic moment shared, “At adidas, we are committed to providing our athletes with the most innovative & best-in-class products to help them perform at the highest level. The campaign is based on a simple insight that while it’s hard to describe your feelings for the team India jersey, when you wear it as a player or a fan, you feel just one thing, Impossible Is Nothing!”
The jerseys will be available at three price points – INR. 4999- match jersey, INR. 2999- replica jersey and INR. 999- fan jersey. Through these multiple price points, adidas aims to revolutionize the jersey culture in India by making them affordable and accessible to every cricket fan in the country, as they cheer for the team they love.
by Bess | Apr 14, 2023
Leading sports broadcaster of India, Sony Sports Network, has extended its collaboration with Union of European Football Associations (UEFA), the governing body of football in Europe. As part of the deal, the broadcaster has acquired the exclusive media rights for all the UEFA National Team competitions scheduled between 2022-2028 and will showcase the UEFA EURO 2024 & 2028, along with its European Qualifiers and Friendly Matches. The UEFA tournaments will be available exclusively on both linear television in the Indian subcontinent, including India, Afghanistan, Pakistan, Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka, as well as live-streamed on their on-demand OTT platform SonyLIV.
Sony Sports Network will live telecast UEFA EURO 2024, one of the biggest international football tournaments featuring all the top national teams from Europe. The much-anticipated marquee tournament starts on 14th June 2024 and will be hosted in Germany, with the Final scheduled on 14th July in Berlin’s Olympiastadion. To qualify for UEFA EURO 2024, the teams must go through the European Qualifiers which will take place from March 2023 until March 2024 with the Play-Offs. The qualifiers will be played between 53 teams across ten groups in the round-robin format and will also be live telecast on Sony Sports Network.
Sony Sports Network will also broadcast all the matches of the UEFA Nations League. The final act of the competition, the UEFA Nations League Finals 2023 will go underway from 14th June 2023 between Netherlands, Croatia, Spain, and Italy.
As part of the six-year deal, the broadcaster will showcase over 1300 football matches across its channels. The network will televise the 2024 & 2028 European Qualifiers and the upcoming two editions of the UEFA EUROs. Additionally, football fans will witness all the games of the UEFA Nations League 2024 & 2026, as well as the UEFA Nations League Finals in 2025 & 2027. In addition to this, Sony Sports Network continues to be the official broadcaster for the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, Bundesliga, Emirates FA Cup and more.
Comments:
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:
“We’re thrilled to announce that Sony Sports Network has extended its partnership with UEFA and secured the rights to the UEFA EURO 2024 and 2028 editions, further cementing our commitment to delivering premium quality football on a massive scale.
With the acquisition of exclusive television and digital rights in the Indian sub-continent, we’re excited to bring the tournament to viewers in multiple languages, ensuring that fans can experience the thrill of one of the biggest events in football. UEFA commands some of the most premium football properties, and this association expands our football portfolio with an additional 1300 football matches making us the premier destination for European football in India.
There is a high attraction for the marquee UEFA EURO tournament, featuring the top European footballing nations, both with advertisers and viewers in India. And this was evident in the successful broadcast of UEFA EURO 2020 on Sony Sports Network in which the viewership impressions were more than triple of UEFA EURO 2016 along with over 65 brands that associated with our network for the prestigious tournament across our linear and digital platforms.”
Guy-Laurent Epstein, Director of Marketing, UEFA
“We are very pleased to continue our partnership with Sony Sports Network as the home of UEFA National Team Football in the Indian subcontinent until 2028. Fans in the region will be offered an extensive and excellent coverage of UEFA’s European National Team Football portfolio which includes the European Qualifiers, UEFA Nations League, UEFA EURO 2024, and UEFA EURO 2028, with all matches broadcast on linear television and the digital platform SonyLIV.”
For the latest updates from the world of sport, follow the Sony Sports Network on Instagram, Twitter, Facebook and subscribe to our YouTube channel.
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; Sony MAX, India’s premium Hindi movies and special events channel; Sony MAX 2, another Hindi movie channel showcasing great India Cinema; Sony MAX HD, a high definition Hindi movie channel airing premium quality films; Sony WAH, the Hindi movies channel for rural markets; Sony SAB and Sony SAB HD the family-oriented Hindi comedy entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids entertainment channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten 4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi, the Marathi general entertainment channel; Sony LIV – the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 28th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
Media Contacts:
Sony Sports Network: Kaumudi Naithani +91 9833931953 | kaumudi.naithani@setindia.com
by Bess | Apr 12, 2023
Global pharma major Lupin Limited (Lupin) announced today the launch of its new state-of-the-art Regional Reference Laboratory in Bengaluru, Karnataka, as part of the expansion of its diagnostics network. The new laboratory marks a significant step forward in Lupin Diagnostics’ mission to provide accessible and affordable diagnostics and preventive healthcare services across India. The Regional Reference Laboratory complements the company’s existing network of 25 laboratories and 410+ collection centers across India.
The new laboratory in Bengaluru is equipped with cutting-edge technologies and staffed by highly qualified clinical experts, enabling Lupin Diagnostics to deliver high-quality and reliable diagnostic services to patients and consumers across Bengaluru and neighboring cities.
In addition to routine and specialized tests, the laboratory offers a comprehensive range of diagnostics services, including molecular diagnostics, cytogenetics, flow cytometry, cytology, microbiology, serology, haematology, histopathology, immunology, routine biochemistry, among others. Lupin Diagnostics leverages state-of-the-art automation and streamlined processes to deliver highly accurate test results, empowering patients to make informed decisions about their health.
“Ensuring that quality diagnostics are accessible and affordable for everyone in India is at the core of our mission,” says Ravindra Kumar, CEO of Lupin Diagnostics. “Accurate diagnosis is crucial for effective disease management, and we are committed to providing our patients with reliable, high-quality diagnostic services. With our cutting-edge technology and personalized smart reports, patients and doctors can gain valuable insights into health trends and make informed decisions about treatment options,” he added.
Lupin Diagnostics provides an unparalleled range of diagnostic services to doctors, patients, and consumers. As a testament to the company’s unwavering commitment to quality and accuracy, 2 of its laboratories have already achieved NABL accreditation. This milestone reinforces Lupin Diagnostics’ position as a trusted leader in the healthcare industry and prioritizes excellence in everything it does.
About Lupin
Lupin is an innovation-led transnational pharmaceutical company headquartered in Mumbai, India. The Company develops and commercializes a wide range of branded and generic formulations, biotechnology products, and APIs in over 100 markets in the U.S., India, South Africa, and across the Asia Pacific (APAC), Latin America (LATAM), Europe, and Middle East regions.
The Company enjoys a leadership position in the cardiovascular, anti-diabetic, and respiratory segments and has a significant presence in the anti-infective, gastrointestinal (GI), central nervous system (CNS), and women’s health areas. Lupin is the third-largest pharmaceutical company in the U.S. by prescriptions. The company invested 8.7% of its revenue in research and development in FY22.
Lupin has 15 manufacturing sites, 7 research centres, more than 20,000 professionals working globally, and has been consistently recognized as a ‘Great Place to Work’ in the Biotechnology & Pharmaceuticals sector.
Please visit www.lupin.com for more information.
About Lupin Diagnostics
Lupin Diagnostics Limited is a wholly owned subsidiary of Lupin Limited. Founded in December 2021, the company is headquartered in Mumbai, India and provides comprehensive range of diagnostic services to doctors, patients, and consumers.
The company began its journey by establishing a state-of-the-art 45,000 sq. ft. National Reference Laboratory located in Navi Mumbai with world-class equipment, experienced doctors assisted by trained technologists and stringent quality control protocols. Over 2,500 tests including routine and high-end tests are offered under Pathology (molecular diagnostics, cytology, microbiology, serology, hematology, histopathology, immunology, and routine biochemistry).
Currently, the company’s network consists of 25 Labs, 410+ exclusive collection centers (LupiMitra), and over 1200 pick-up points.
Experience the best diagnostic experiences with Lupin Diagnostics – https://www.lupindiagnostics.com/
Follow us on Facebook: https://www.facebook.com/lupindiagnostics
Instagram: https://www.instagram.com/lupindiagnostics/
LinkedIn: https://www.linkedin.com/company/lupin-diagnostics/mycompany/
Twitter: https://twitter.com/LupinDiagnosti1
YouTube: https://www.youtube.com/channel/UCbj3DVAmNdbvZayKc2XCIuA
For further information or queries please contact –
Shweta Munjal
Vice President & Global Head – Corporate Communications
Email: shwetamunjal@lupin.com
by Bess | Mar 2, 2023
With its unparalleled natural beauty, picturesque destinations, excellent accommodation & banquet facilities and connectivity, Kerala has the potential to be developed as a wedding destination. The recent trend shows that, a considerable number of destination weddings are happening across Kerala. Be it the serene backwaters fringed by swaying palm trees, pristine beaches where foamy waves create a calming symphony, or the mystic hill stations with sprawling tea plantations, this state is the ideal place to embark on a new beginning.
Buoyed by a clutch of global awards and accolades, Kerala Tourism will unleash a raft of new projects and events that will turn the state into an all-season destination and make the stay of new-age travellers a relaxing, rejuvenating and learning experience by unfolding before them the captivating charm of rural hinterland and lesser-known places.
For Kerala Tourism, 2022 was a year of remarkable achievements and inspiring global and national honours.
TIME magazine featured Kerala as one of the ‘50 Extraordinary Destinations to explore in 2022’. Conde Nast Traveller recognized Kerala’s ‘Aymanam village’ as one among 30 best places to visit in 2022, the state was chosen by Travel & Leisure magazine for the ‘Global Vision Award’. The state was also voted as the ‘Best Wedding Destination’ by readers of Travel Plus Leisure.
Commenting on the marketing campaigns, Tourism Minister Shri P A Mohamed Riyas said, the focus will no longer be confined to beaches, backwaters and hill stations. “We now want to transform the whole of Kerala into an interconnected tourist haven, where visitors get plenty of choices and diverse experiences. All this will make a trip to Kerala, a wholesome experience for visitors looking for diverse experiences – be it a stay in a houseboat or a caravan, ecologically responsible adventure activities or visits to heritage and cultural centres.”
“Kerala has huge potential to emerge as an ideal Wedding Destination and it is going to be a major segment of our tourism. A series of marketing activities have been planned as part of a concerted strategy to promote Kerala as a global wedding destination and a paradise for honeymooners,” he added.
Mr Sajeev, Information Officer, Kerala Tourism said “Kerala’s houseboats, caravan stays, jungle lodges, plantation visits, homestays, Ayurveda-based wellness solutions, countryside walks and adventure activities, including trekking to verdant hills, will be a real feast providing a unique experience to visitors,”.
“We have made elaborate plans to give an effective thrust to showcase Kerala’s new projects like Caravan Tourism – “Keravan Kerala”, as well as its core assets like beaches, hill stations, houseboats and backwater segment to heighten the totality of visitor experience,” he added.
Kerala set an all-time record in domestic tourist footfalls in last year. The state hosted 1.33 crore tourists in the first three quarters of the year. Significantly, this marked an increase of 1.94 per cent from the pre-pandemic year.
Last year, the STREET project, a part of the state’s storied Responsible Tourism initiative, bagged the global award at World Travel Market (WTM), London. Besides, India Today ranked Kerala as the topmost performer in tourism in the ‘big states’ category.
The ongoing December 2022-April 2023 Kochi-Muziris Biennale is getting a stupendous responses from connoisseurs of art as well as tourists from across the world.
The first phase of the B2B partnership meets held in Delhi, Chandigarh, Jaipur & Lucknow earlier in January and Ahmedabad, Chennai & Hyderabad earlier in February, had a highly encouraging response from the industry.
Kerala Tourism had a grandeur presence, showcasing the unique touristy features of the state, in the just concluded, OTM (Outbound Travel Market) Mumbai and at the South Asian Travel and Tourism Exchange (SATTE), New Delhi.
by Bess | Mar 1, 2023
The signature project, Serene Amara by Columbia Pacific, is jointly developed by Columbia Pacific Group and Embassy Group.
Columbia Pacific Communities (CPC), a part of Seattle-based Columbia Pacific Group, and Embassy Group, India’s leading real estate developer, launch Serene Amara by Columbia Pacific at Embassy Springs. A joint development, the project will be managed by Columbia Pacific Communities and built by Embassy Group. Columbia Pacific Group has leveraged their 40 years of experience and expertise in senior housing design, development, and management in collaboration with Embassy Group’s strengths in providing world-class infrastructure and comfort to create their 11th senior living community in India.
Developed at Embassy Springs, an integrated township spread across 288 acres and one of Bengaluru’s biggest and best planned city, Serene Amara by Columbia Pacific will comprise 239 exclusive residences on 17 floors with best-in-class features and amenities to promote comfortable and healthy living for seniors. The combined investment for the project is Rs. 165 crore for 2.44 acres of senior living community space.
Designed by world renowned architects, Venkataramanan Associates, the project will launch this year, offering seniors in Bangalore a community where they can lead healthier, happier, more secure, and better connected lives. A strong emphasis has been placed on high standards of quality, bespoke services, ample open spaces and greenery, and safety. Available in 1, 2, and 3-BHK configurations, the units are priced between Rs 60 lakhs and Rs 1.48 crore, exclusive of statutory charges.
With a new-age club with entertainment, recreational, and fitness facilities, along with amenities such as a senior-friendly gymnasium, indoor games room, and spa, the project ensures that seniors will live their best lives in their forever homes. Yoga and meditation decks, a reading lounge, a restaurant, a business centre, walking paths in the outdoor landscape, and outdoor dining at the podium enhance the experience. In addition to these senior-friendly amenities, the community is fully-serviced with food, housekeeping, and 24-hour assistance and medical care.
Commenting on the launch, Mohit Nirula, CEO, Columbia Pacific Communities, says, “We are elated to launch our 11th senior living community in India and our Group’s first joint venture project with Embassy Group, Serene Amara by Columbia Pacific. With Embassy Group, we are confident that this community will not only provide a healthy and comfortable space for senior residents but will also help them lead a blissful life. With the two experts coming together, our aim is to develop world-class senior living communities in India with fully serviced residences designed to international standards. At CPC, we create communities that promote positive ageing amongst seniors through community living, a focus on physical, mental, emotional, and intellectual wellbeing, and social engagement. Community living offers an enhanced lifestyle, security, safety, and medical care for seniors, as well as peace of mind for their families.”
Aditya Virwani COO – Embassy Group, adds,“We are proud to team up with Columbia Pacific Communities for our first project in the senior living sector, a new asset class for Embassy Group. Combining our expertise, strength, and abilities to meet the requirements of this growing but vital segment, Serene Amara by Columbia Pacific will appeal to seniors with an appreciation for a healthier lifestyle and thriving community in the privacy of their own home. We wanted a specialist partner who would provide an enriching experience for our seniors; in CPC, we found the ideal collaborator. Embassy Group’s brand promise has been to deliver high-quality, future-first, and enhanced living spaces to all age groups, from co-living for millennials to branded and luxury homes, and now we foray into senior living. With the launch of Serene Amara by Columbia Pacific, we have taken our first step towards building communities that will stand apart, making the golden years for our seniors dignified, joyful, and fulfilling.”
Veteran actress Ratna Pathak Shah, who honoured the project’s launch event with her timeless grace, said, “I congratulate Columbia Pacific Communities and Embassy Group for building a community for senior residents where they can look forward to living and interacting with like-minded peers and enjoy an active and peaceful life. The idea of positive ageing should not be limited solely to health and well-being, but should also encourage the enthusiastic participation of senior citizens in society so they feel cared, valued, and listened to. I am glad that these two distinguished brands are taking steps in the right direction to create an environment that encourages people of my age to remain physically fit, mentally alert, and emotionally stimulated.”
The community will offer a packed calendar of resident engagement events, including book readings, yoga and mindfulness sessions, drumming sessions, pottery and storytelling workshops, and more. These activities, designed around the six pillars of positive aging, help residents stay healthier for longer.
Photo Cation – From Left to Right – Aditya Virwani COO,Embassy Group,Veteran actress Ratna Pathak Shah & Mohit Nirula, CEO, Columbia Pacific Communities
About Columbia Pacific Communities
Columbia Pacific Communities is India’s largest and most experienced senior living community operators with over 1750 residential units under management in 5 cities and 10 locations across south India. As the pioneers in this category, it is committed to reimagining the concept of senior living in India and create world-class practices that exceed these expectations of its stakeholders. It is part of the Seattle-based Columbia Pacific Group, one of the foremost developers of senior living communities in the United States and China. Founded by entrepreneur and senior living pioneer Dan Baty, Columbia Pacific has more than 40 years of experience and expertise in designing, building and managing senior housing communities around the world. The team, with the expertise of its principals in the United States of America and its partners in India, brings together rich experience in senior housing design, development and management.
For more information please visit: www.columbiacommunities.in
About Embassy Group
Founded in 1993, Embassy Group is one of India’s largest real estate conglomerates with a broad portfolio of over 62 million sq. ft. of prime commercial, residential, retail, hospitality, services, and educational spaces across Bangalore, Chennai, Pune, Mumbai, Noida and Trivandrum in Indian Markets, and Serbia and Malaysia in the international markets. Across all asset classes, Embassy lays strong emphasis on high standards of quality, delivery, world-class services, environmental management, and safety. Embassy was a sponsor of India’s first REIT, the largest office REIT in the Asia Pacific. As an extension of its vision to create world class urban infrastructure, the company has also contributed in the field of education. The Group’s Community Outreach program empowers over 19,000 children across 150+ government and rural schools to create a positive social impact in India.
