One of the key global players in commercial real estate just announced the name of its new brand, determined to capture the hearts of the many people of India with its innovative meeting place concept, challenging the way we think about the shopping industry.
India’s retail landscape is experiencing a remarkable transformation as the country witnesses a skyrocketing rise of the shopping mall culture. Anticipated to surge at an annual growth rate of 29 percent, the retail sales within the shopping malls of the top eight cities are poised to reach an impressive $39 billion by 20271. As consumers crave immersive shopping experiences and a diverse range of offerings under one roof, Ingka Centres’ newest meeting place Lykli is set to emerge as a key destination for entertainment, social connections and retail therapy in the lucrative Indian market.
“Shopping malls have long been perceived as simply places to shop. Ingka Centres´ immersive experiences challenge this outdated concept and transform shopping malls into a destination for many people to recharge, play, build emotional connections and nurture community. Lykli will capture that promise in its own unique way directly speaking to the people of Gurugram,”says Anna Larsen, Global Marketing Manager for Ingka Centres.
The name Lykli comes from ‘lycklig’, a Swedish word for ‘happy’ and it was chosen by its future customers in India! With customer satisfaction being the company’s top priority, Ingka Centres invited people to share their feelings around several potential names, and they were instinctively drawn to happiness, vibrancy and liveliness embodied by ´Lykli`.
The first assets to bear the bright and lively new brand will be Lykli Gurugram meeting place in New Delhi, scheduled to open in late 2025. The meeting place will be anchored by IKEA and has been designed to meet local needs with a playful blend of dining and entertainment complemented by a diverse retail selection of both global and local brands. It will also provide high-class office facilities as well as spaces for community events. Earlier this year, Ingka Centres confirmed that PVR Limited became the first tenant of Lykli Gurugram that will operate a nine-screen movie multiplex as a part of a leisure offer in a new meeting place, with many more tenants bringing unique and exciting experiences!
Ingka Centres already won the hearts of both industry and its loyal customers with its dedication to people and planet, and with Lykli they want to further strengthen that promise. The new meeting place is thoughtfully designed to foster a sense of community and prioritise well-being of over two million busy individuals in Gurugram. With a strong focus on health and well-being, it offers spaces that encourage relaxation and support mental and physical wellness. By addressing these specific areas, the meeting place aims to build a supportive community that caters to the holistic needs of its local population.
Reflecting the local community’s need for more than shopping, but also catering to the awoken conscious consumer, the new meeting place will set the golden standard for the next generation of sustainable mixed-use destinations. Throughout the development of the meeting place in India, Ingka Centres maximises renewable energy usage, prioritises water recycling, and implements effective waste management and recycling initiatives. With its passion for building communities and protecting the planet, Lykli is set to bring a delightful blend of freshness and playfulness into the lives of the people of Gurugram!
For more information about the newest developments in Lykli and to keep up with innovation at Ingka Centres follow the company´s LinkedIn and Facebook page.
The Big Barbeque is currently serving at Marathahalli and Electronic City in Bengaluru and Saidapet and OMR in Chennai, making this new outlet the fifth offering of the brand ~ The new outlet in Bannerghatta Road, Bengaluru will be serving over 150 dishes, comprising its signature grills, chaat, desserts, and much more ~
28th June 2023, Bengaluru: Aimed at serving the best of multi-cuisine delicacies under a single roof, The Big Barbeque has been serving diners – across all ages and sections of society – since 2018. After opening its first outlet in Bengaluru, in a span of four years, the brand has opened more outlets in Bengaluru and spread to Chennai. Riding on its collective success in the two cities, the Big Barbeque is all set to open its fifth Outlet – the third one in Bengaluru – in Bannerghatta!
Speaking on the momentous milestone, Mr.Udaya Mogaveera of The Big Barbeque says, “We are extremely happy to be spreading our footprint in Bengaluru; the city has given us so much love. When you think of a buffet, you think big. You think of the assortment of dishes that will be on offer. But at The Big Barbeque, we wanted to take it a notch higher and make it bigger. Believe it or not, we have scrumptious dishes on offer – more than you can imagine or finish it all – every time you dine with us.”
Walk into the space and you will be welcomed by the wafting aromas from our kitchen as our master chefs prep themselves to take you on a gastronomic rollercoaster of a ride. Begin this epicurean journey with Chilli Garlic Mushroom or the Multani Prawns from our grill section. Follow it up with a lavish Mongolian grill spread as you choose from Duck, Turkey, Squid, Octopus and much more. Vegetarians can opt for Loaded Cajun Spice Potato or Crispy Corn Chilli Pepper. For the kiddos, there’s an assortment of goodies like a cotton candy machine, a chocolate fountain, and popcorn, so your little ones will love it here!
While you whet your appetite, let our signature recipe of the Crab in Assorted Singapuri Sauce, and the classic Punjabi Chicken Tikka Masala tantalise your palate. For the vegan, there are assorted offerings from wood-fired pizzas and vegetarian Mongolian Grill. End this gastronomic affair on a sinful note with Angoori Gulab Jamun, Caramel Brownie, Pineapple Upside Down, and much more!
The Big Barbeque opens at No. 40, 1st Floor, Bannerghatta Main Rd, above ICICI Bank, Vijayashri Layout,, Arekere, Bengaluru, Karnataka 560076, Contact: 9606092043 / 9606092044
Latest study reveals 9 out of 10 customers in India want cars with a safety rating
A study was conducted among customers to gauge their feature preferences, when it comes to choosing a personal car. The survey was commissioned by Škoda Auto India and conducted by NIQ BASES. It revealed a heavy inclination among customers towards the safety features of the car with 9 out of 10 customers who thought all cars in India should have a safety rating. Crash-ratings and number of airbags were the top two features driving the consumer car purchase decision as derived from the survey results. Fuel-efficiency, one of the popular features, occupied third place.
About 67% of the respondents consisted of current car owners who owned a car above Rs 5 lakh. Some 33% did not own a car, but intended to purchase one above Rs 5 lakh within a year. The survey was conducted on individuals between 18 and 54 years of age in the SEC A and B bracket, with 80% respondents being male, and 20% female.
The car’s crash rating was the top driver of customer car purchase decision with an importance score of 22.3% followed by number of airbags with an importance score of 21.6%. Fuel efficiency emerged as the third most important driver with importance score of 15.0% when purchasing a car.
When it comes to crash rating for cars, maximum customer preference of 22.2% was observed for a 5-star rating followed closely by 21.3% preference for a 4- star rating. Crash rating of zero is the least preferred with only 6.8% score.
While the awareness about existence of 2 sets of 5-star safety ratings on crash tests is high at about 76%, only about 30% of all customers in India identify child/rear occupants safety rating as being one of those two sets.
Petr Šolc, Brand Director, Škoda Auto India, said, “For us at Škoda, safety is part of our DNA and it is our philosophy to build safe cars. We have an over 50-year legacy with crash-tests and safety. And since 2008, every Škoda car has been crash-tested globally, and in India, with a 5-star safety rating. The survey reveals Škoda to be perceived as among the top-3 brands having models with high safety ratings. With India’s rapidly growing infrastructure, and the upcoming proposals for India’s own crash-testing standards, it is heartening to see consumers being aware of and demanding safety. This is the right way forward. And Škoda will continue focusing on these values to grow the brand in the Indian market.”
Amrita Srivastava, Regional Director (APMEA),BASES Speciality Sales, NIQ BASES, “The survey, which was done using NIQ BASES solution – FPO (Feature Price Optimiser) based on discrete choice methodology, revealed that the customer places the safety feature of ‘Crash Rating‘ among the tested features(1), at the forefront of their purchasing criteria. Our Feature Price Optimiser (FPO) leverages customer choices to understand their purchase behavior and trade-offs that they are willing to make. The survey covered 1,000 people in 10 states across India. The states covered were Tamil Nadu, Karnataka, Andhra Pradesh/Telangana, Rajasthan, Maharashtra, Gujarat, Delhi, West Bengal and Uttar Pradesh.”
Alejandro Furas, Secretary General Global NCAP, “Since 2014 Global NCAP has been encouraging a market shift in India for safer cars. We have been delighted with the positive response from consumers and the impact this has had on accelerating automaker safety design improvements. This recent survey demonstrates that consumers see safety as a priority in making a purchasing decision. A strong market indicator that safety sells cars as well as saving lives.”
With a major focus on safety from the Government of India and other regulators, the study was conducted to gauge the perception of safety in cars among consumers. The survey went about tracking the features which were the most discriminating in driving consumer choice. And the position of safety in this list of features. The interview flow consisted of screening questions, followed by an explanation of features and a virtual shopping exercise where customers were asked to pick and choose the most preferred concept consisting of different features The survey also had few additional questions on which direct customer responses were captured to understand their awareness/sentiments on some safety related aspects/initiatives.
Further information Škoda Auto India Saurabh Dedhia Product and Brand Communications T – +91 22 3313 7046 saurabh.dedhia@skoda-auto.co.in
MSL India Ankit Daswani Associate Director T – +91 9833559433 ankit.daswani@mslgroup.com
Škoda Auto
is successfully steering through the new decade with the Next Level – Škoda Strategy 2030.
aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
is emerging as the leading European brand in important growth markets such as India or North Africa.
currently offers its customers twelve passenger-car series: the Fabia, Rapid, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Enyaq iV, Enyaq Coupé iV, Slavia and Kushaq.
delivered over 731,000 vehicles to customers around the world in 2022.
has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
independently manufactures and develops not only vehicles but also components such as MEB battery systems, engines and transmissions in association with the Group.
operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
employs over 40,000 people globally and is active in over 100 markets.
Škoda Auto India
fascinating customers in India since 2001.
offers 3 models in India – Slavia, Kushaq and Kodiaq
present in more than 140 cities across the country with over 240 customer touchpoints
recorded triple digit growth of 125% with 53,721 units sold in 2022
Škoda Auto India website – www.škoda-auto.co.in Škoda Auto India Communications Twitter Handle – @SkodaIndia_PR
NIQ BASES NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behaviour through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View. NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com
Adidas, the official kit sponsor of the Indian cricket team, has unveiled the new national team jerseys to be worn across all 3 formats of the game. The new kit will be debuted by the India Men’s team during the upcoming World Test Championship Final and then worn by the Men’s, Women’s & Youth teams across upcoming ODI, T20 & Test fixtures. In a recent announcement adidas confirmed their partnership with the BCCI, marking a new era in Indian cricket. With the exclusive rights for designing and manufacturing jerseys, kits, and other merchandise for Indian Men’s, Women’s, and U-19 teams, the new partnership gives adidas the opportunity to bring their innovative designs and expertise to cricket on the biggest stage.
The iconic Team India jersey showcases the rich heritage and craftsmanship of India. The new ODI jersey represents the raw power, fierce beauty, and undeniable strength of India’s national animal – the tiger. The intricate design adorning the fabric is weaved using the traditional ikat pattern, bringing to life the tiger’s stripes and capturing the aura of Indian cricket. For the first time, the authentic T20, Test & ODI jerseys to be worn by the Indian Cricket Team have been made with 100% recycled materials. It also features adidas’ HEAT.RDY – an innovative lightweight fabric that maximizes airflow to keep the players cool while performing.
To bring to life the new designs adidas have launched a 360-marketing campaign across digital, social, print and OOH platforms. Created by India’s newest indie agency – Fundamental- the campaign features a short film starring Rohit Sharma, Harmanpreet Kaur, Virat Kohli, Hardik Pandya, Shubman Gill, Smriti Mandhana, Renuka Singh Thakur alongside passionate fans all attempting to answer a seemingly simple question – “What does the Indian cricket team jersey mean to you?”. Shot across the country, the film depicts the unwavering love and unmatched pride for the jersey that every fan and player feel. The film will be complemented by a range of striking portrait photography that showcases the top national players proudly revealing the new jerseys.
Commenting on the partnership and the iconic team India jerseys, Neelendra Singh, GM, adidas India said, “Our partnership with the BCCI is testament to our strong core belief underpinning ‘Impossible Is Nothing’ We are proud to present the new Indian cricket team jerseys and look forward to seeing our players create iconic moments in the 3 stripes. Through our partnership with the BCCI, we look forward to providing access and the opportunity to all cricket fans to proudly don the colours of their beloved team. Our aim is to redefine the landscape of jersey culture in India.”
Sunil Gupta, Senior Director, Brand adidas India, celebrating this iconic moment shared, “At adidas, we are committed to providing our athletes with the most innovative & best-in-class products to help them perform at the highest level. The campaign is based on a simple insight that while it’s hard to describe your feelings for the team India jersey, when you wear it as a player or a fan, you feel just one thing, Impossible Is Nothing!”
The jerseys will be available at three price points – INR. 4999- match jersey, INR. 2999- replica jersey and INR. 999- fan jersey. Through these multiple price points, adidas aims to revolutionize the jersey culture in India by making them affordable and accessible to every cricket fan in the country, as they cheer for the team they love.
Leading sports broadcaster of India, Sony Sports Network, has extended its collaboration with Union of European Football Associations (UEFA), the governing body of football in Europe. As part of the deal, the broadcaster has acquired the exclusive media rights for all the UEFA National Team competitions scheduled between 2022-2028 and will showcase the UEFA EURO 2024 & 2028, along with its European Qualifiers and Friendly Matches. The UEFA tournaments will be available exclusively on both linear television in the Indian subcontinent, including India, Afghanistan, Pakistan, Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka, as well as live-streamed on their on-demand OTT platform SonyLIV.
Sony Sports Network will live telecast UEFA EURO 2024, one of the biggest international football tournaments featuring all the top national teams from Europe. The much-anticipated marquee tournament starts on 14th June 2024 and will be hosted in Germany, with the Final scheduled on 14th July in Berlin’s Olympiastadion. To qualify for UEFA EURO 2024, the teams must go through the European Qualifiers which will take place from March 2023 until March 2024 with the Play-Offs. The qualifiers will be played between 53 teams across ten groups in the round-robin format and will also be live telecast on Sony Sports Network.
Sony Sports Network will also broadcast all the matches of the UEFA Nations League. The final act of the competition, the UEFA Nations League Finals 2023 will go underway from 14th June 2023 between Netherlands, Croatia, Spain, and Italy.
As part of the six-year deal, the broadcaster will showcase over 1300 football matches across its channels. The network will televise the 2024 & 2028 European Qualifiers and the upcoming two editions of the UEFA EUROs. Additionally, football fans will witness all the games of the UEFA Nations League 2024 & 2026, as well as the UEFA Nations League Finals in 2025 & 2027. In addition to this, Sony Sports Network continues to be the official broadcaster for the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, Bundesliga, Emirates FA Cup and more.
Comments:
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:
“We’re thrilled to announce that Sony Sports Network has extended its partnership with UEFA and secured the rights to the UEFA EURO 2024 and 2028 editions, further cementing our commitment to delivering premium quality football on a massive scale.
With the acquisition of exclusive television and digital rights in the Indian sub-continent, we’re excited to bring the tournament to viewers in multiple languages, ensuring that fans can experience the thrill of one of the biggest events in football. UEFA commands some of the most premium football properties, and this association expands our football portfolio with an additional 1300 football matches making us the premier destination for European football in India.
There is a high attraction for the marquee UEFA EURO tournament, featuring the top European footballing nations, both with advertisers and viewers in India. And this was evident in the successful broadcast of UEFA EURO 2020 on Sony Sports Network in which the viewership impressions were more than triple of UEFA EURO 2016 along with over 65 brands that associated with our network for the prestigious tournament across our linear and digital platforms.”
Guy-Laurent Epstein, Director of Marketing, UEFA
“We are very pleased to continue our partnership with Sony Sports Network as the home of UEFA National Team Football in the Indian subcontinent until 2028. Fans in the region will be offered an extensive and excellent coverage of UEFA’s European National Team Football portfolio which includes the European Qualifiers, UEFA Nations League, UEFA EURO 2024, and UEFA EURO 2028, with all matches broadcast on linear television and the digital platform SonyLIV.”
For the latest updates from the world of sport, follow the Sony Sports Network on Instagram, Twitter, Facebook and subscribe to our YouTube channel.
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; Sony MAX, India’s premium Hindi movies and special events channel; Sony MAX 2, another Hindi movie channel showcasing great India Cinema; Sony MAX HD, a high definition Hindi movie channel airing premium quality films; Sony WAH, the Hindi movies channel for rural markets; Sony SAB and Sony SAB HD the family-oriented Hindi comedy entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids entertainment channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten 4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi, the Marathi general entertainment channel; Sony LIV – the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 28th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
