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Lukup Launches India’s First Fully On-Demand Television Service

Lukup Launches India’s First Fully On-Demand Television Service

Lukup-Player-Launch-Bangalore

Bangalore/India, October 15, 2014- Lukup Media today announced the launch of India’s first on demand TV service powered by a revolutionary connected device- the Lukup Player. Poised to offer a first-of-its kind experience to consumers, the service aims to transform conventional TV viewing for Indian audiences.

Powered by the Lukup Player, the new TV service is set to revolutionize the way consumers access content. Lukup will provide the largest array of on-demand channels on Indian television

The Lukup TV service aims to deliver a large number of TV channels in addition to those available on cable and DTH platforms. These additional TV channels will have content from multiple genres including movies, shows, lifestyle and sports. Using the Lukup Player, users will also be able to stream content on more than one screen or device – TV screens, tablets, mobile phones, wireless speakers – at any one time. The service includes unlimited recording capacity starting from 500 GB which can be upgraded without limit First 500Gb is free and additional space will be offered based on request and charged accordingly. Users can also download content on their mobile devices which they can access offline.

With no minimum monthly subscription charges, users can pay per view.

HIGHLIGHTS

Search for content to view at any time of your convenience.

Experience our exclusive On Demand TV channels, interactive contentand audio channels.

Stream content on multiple devices and screens with a single connection.

Record your favourite content with unlimited storage on your cloud drive.

Take your entertainment with you. With our apps for mobile phones and tablets, get access to your content on the go.

Personalize your content.Create your profile, create channels, import videos, photos and other media into them.

The Lukup TV service is available in Bangalore now and will be available across India in phases. The Lukup Player will be online and in retail stores from October, 2014.

COST

Lukup Player S
Single screen media player
Rs. 9,000/-

Lukup Player X
Multi- screen media player
Rs. 12,000/-

Commenting on the launch of the new TV service, Kallol Borah, Chief Executive Officer, Lukup Media said, “Our TV service is designed to meet the requirements of changing lifestyles and consumer behaviour where more and more people want their entertainment when they have time, on a device of their choice and even when they are travelling and away from home. We also want to bring content and channels not available to viewers in India currently and broaden their choice of content substantially.”

Harsha Mutt, Chief Financial Officer, Lukup Media, elaborated, “The television and broadcast industry in India needs an overhaul since customers desire experiential content on a device of their choice, at a time of their liking. To cater to this demand, we are meticulously putting together an elaborate network for delivering content to our customers through an over the top (OTT) TV service. With exclusive content, movies and TV shows available on our video-on-demand platform, we aim to make life easier for our customers, inspiring them to celebrate their joie-de-vivre. Our association with various content providers is a significant step forward in this direction.”