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Emirates adds another feather in its cap with Gerry the Goose ‘Fly Better’ campaign

Emirates adds another feather in its cap with Gerry the Goose ‘Fly Better’ campaign

New TV and online advertising campaign takes playful look at the airline’s Fly Better

philosophy

Following in the footsteps of iconic film and TV personalities Jennifer Aniston,
Chris Hemsworth and Jeremy Clarkson, Emirates latest brand ambassador Gerry the Goose is inviting
customers to take a gander at the benefits and services of the world’s largest international airline,
and choose to ‘Fly Better’.


Watch the video here


From September, the global ad campaign will be in full flight across the world, reminding customers
that Emirates provides an ‘impeckable’ travel experience on-board with award-winning in-flight
entertainment, world-class cabin crew, regionally inspired cuisine and acclaimed beverages. To
compliment the ‘best-in sky’ offering, Emirates also offers an impressive on-ground experience–
through a myriad of online and home check-in options, chauffeur-driven airport transfers and
outstanding lounges.


The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard a
comfortable and sophisticated Emirates Premium Economy cabin, while his migrating bird-brethren
are in ‘fowl humour’ after a long and tiring flight by wing. Gerry is spotted smugly bypassing his
counterparts as they fly outside the plane window, while he indulges in a delicious meal and reclines
in his spacious seat to enjoy ‘The Goose, The Bad and The Ugly’ movie on his 13.3” personal
entertainment screen.


‘In terms of the qualities and profile we look for in our brand ambassadors – we are spreading our
wings,’ said SVP of Marketing & Brand at Emirates, Richard Billington. ‘Gerry is a savvy traveller who
knows what he wants and where he wants to go- but he’s adamant he’ll do it in style, with luxury and
comfort as a priority. Having witnessed his seamless travel experience, we are confident that next
time his friends will choose to Fly Better.’


Gerry the Goose Bio


Gerry’s career began in Emirates Headquarters in Dubai, where the concept of his journey was
ideated and began to take flight. Then onto to Untold Studios in London, where initial 3D models of
geese were brought to life via Computer-Generated Imagery (CGI). The CGI and filming process took
14 weeks and involved a talented team finessing every feather along with lighting and texture, while
ensuring carefully created movements brought the character to life. This included time to animate
Gerry’s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates’
aircraft in Dubai.


Relatively new to the acting scene, Gerry cites his career highlight so far as being featured in the
Emirates TV ad campaign. The ad will run in 25 countries for one month, starting on the 30 th  August.
Throughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the
dulcet tones of an experienced nature documentarist.


Gerry’s species heritage is Canada goose (Branta canadensis), large wild geese with black heads and
necks, white cheeks, white under the chin, and a brown body. They are native to the arctic and
temperate regions of North America, found during migration across the Atlantic in northern Europe.

Gerry the Goose admires the acting work of Ryan Gosling, who he says ‘gives him goose bumps’.

About Emirates


Emirates’ 36 years in India have been defined by progressive investment, partnership and growth. In
October 1985, Emirates launched flights from Dubai to Delhi and Mumbai which formed the base of
its initial route network. Since then, Emirates has grown its India operations to serve a total of nine
destinations across India – Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata,
Mumbai, and Thiruvananthapuram. For more information on Emirates’ current operations, network,
travel support, guidance, customer and employee safety, visit www.emirates.com


Media Contact
REDHILL India
ekindia@redhill.asia

AUTOMOBILE, AUTOMOTIVE, ELECTRIC VEHICLES, LAUNCH, MOBILITYMahindra Zor Grand electric launched to revolutionise last mile cargo delivery

AUTOMOBILE, AUTOMOTIVE, ELECTRIC VEHICLES, LAUNCH, MOBILITY
Mahindra Zor Grand electric launched to revolutionise last mile cargo delivery

Mahindra Electric Mobility Limited (MEML), part of the Mahindra Group, has launched its all-new cargo electric three-wheeler – Zor Grand. The premium product from Mahindra is attractively priced starting at ₹ 3.60 Lakh, ex-showroom Bangalore. Mahindra has 12000+ bookings of the Zor Grand through strategic Memoranda of Understanding with leading logistic companies like Mahindra Logistics, Magenta EV Solutions, MoEVing, EVnow, Yelo EV, Zyngo and more. This unwavering trust in the Mahindra Zor Grand has been enabled by strong in-house competencies in the areas of battery, motor and telematics backed by rigorous validation and experience of putting more than 50000+ 3-wheeler EVs on the road.

The technologically advanced Zor Grand comes with the NEMO connected vehicle platform for fleet management & better operational efficiency, as well as an all-digital instrument cluster that shows State of Charge (SoC), range, speedometer, battery health indicator and the tell-tale lights. The vehicle comes with 5 years/150000 kilometre battery warranty.

Suman Mishra, CEO of Mahindra Electric Mobility Limited said, “The last mile delivery and logistics segment has seen a need for premium and high-quality electric vehicles to enable reliable and cost-effective cargo transportation. We are excited to launch our all-new Zor Grand to effectively address these demands. It offers a power packed performance and enables us and our stakeholders to meet their sustainability goals.”

Mahindra Zor Grand highlights:

Best-in-industry Performance

Best-in-industry Power of 12 kW ensures superlative performance, more trips, and more earning.
Best-in industry Gradeability of 11.5 degree makes climbing slopes with load easier.
50 Nm Torque – excellent pickup & acceleration
Clutch-free, Gearless, noiseless, vibration-free drive – fatigue-free experience.

Save BIG

Save up to ₹ 6 00 000.00 in ownership costs in 5 years compared with Diesel and up to ₹ 3 00 000.00 compared with CNG cargo 3-wheelers.

Advanced Li-ion Battery

Enhanced range of more than 100 km per charge.
Advanced Lithium-ion technology battery ensures a charging time of less than 4 hours.

Better Productivity

6 feet loading tray and OE-fitted 140/170 Cu.feet delivery box – carry more, earn more
3-side opening cargo tray – easy loading & unloading.

Robust quality

Strong metal body, weatherproof design with cabin doors
Modern design, attractive colour, trendy new look.

Mahindra Reliability

More than 800 touchpoints for better after-sales service across India
Vehicle warranty of 3 years/ 80000 kilometre gives peace of mind.

Canara Bank raises Rs 2000 crore in Basel III compliant Tier II, Series I Bonds 2022 – 23

Canara Bank has raised Rs 2000 crore in Basel III Tier II, Series I bonds, at a
coupon rate of 7.48% per annum.


The issue received overwhelming response from investors, with bids for more than Rs 8,930 crore
against a base issue size of Rs 1000 crore and green shoe option of Rs. 1000 crore.


The said Tier II bonds have maturity of ten years. However, it can be called back by the issuer after fifth
anniversary from the deemed date of allotment or any anniversary date thereafter.


The Bank’s Tier II bonds are rated AAA by ICRA Limited and India Ratings & Research Ltd.


This is the first series of Tier II bond issuance of the Bank for the financial year 2022-23. During FY 2022 –
23, Bank has also raised Basel III Compliant Additional Tier I bonds of Rs. 2,000 crore .