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Panasonic introduces India’s truly smart Washing Machine this festive season

Panasonic introduces India’s truly smart Washing Machine this festive season

Introduces top-load washing machine models, enabled with Panasonic’s connected living platform, Miraie

Digital film campaign – https://www.youtube.com/watch?v=s8T8oHYK6hw

Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India’s truly smart washing machines this festive season. Powered by Panasonic’s connected living platform – Miraiethe new range of top-load smart washing machines come with unique smart features along with premium design. The new models come in multiple capacities ranging from 6.5 kg, 7kg to 8 kg starting at INR 19,690, and are available at all Panasonic brand shops, large format retail outlets across the country, and online platform Amazon. in.  Panasonic has also launched an exciting digital campaign, bringing back the iconic Gupta Ji, across all Panasonic India handles on InstagramYoutubeFacebook and TwitterLinkedIn to engage consumers.

Commenting on the launch, Mr. Sandeep Sehgal, Business Head – Home Appliances, Panasonic Life Solutions India said, “Our exclusive consumer insight study tells us that Indian consumers seek enhanced product experience that can make daily life chores easier and efficient, and 81% are willing to pay a bit extra for connected features. The insight study further tells us that over 50% of consumers aspire to the idea of connected living with comfort, convenience, and safety being the top reasons. Our latest range of Miraie-enabled top-load washing machines offers smart features such as customized wash cycles, scheduled wash programs, and built-in heater technology for a sanitized washing experience. We are aiming for a 30% growth in the washing machine segment in FY 2022-23.”

To create awareness about the new range of Miraie top load washing machines, Panasonic has launched a holistic digital marketing campaign #India’sTrulySmartWashingMachine. With the entire world switching to smarter technologies, it’s time washing clothes get smarter too. Panasonic Washing Machines loaded with a host of interesting features like Built-in Heater, Wash Wizard & Stain Genius, powered by Miraie, are making the chore of washing clothes truly smart and effortless. Conceptualized and executed by Dentsu Creative, the digital campaign is a series of short films where the protagonist Naveen introduces Gupta Ji to a smarter way of washing clothes. A quirky banter between the protagonists highlights the features of the washing machine in a fun and interesting manner. Panasonic’s truly smart washing machines not only remove the toughest of stains with Stain Genius and Wash Wizard feature but also keeps one’s clothes germ-free with its in-built heater technology. 

Talking about the campaign, Mr. Shirish Agarwal, Head- Brand & Marketing Communications, Panasonic Life Solutions India, said, “Panasonic as a brand is committed towards helping consumers live their best by aiding them with the right choices customised as per their lifestyle. The digital campaign is an extension of this. It depicts the true, slice of life moments of an Indian household, on how we struggle to remove stubborn stains using various home remedies. It goes on to highlight how technology can be the key enabler for a clean and fresh laundry. Panasonic’s latest range of smart washing machines are designed with advanced technologies that offer a value proposition of comfort, convenience and connectivity.”

Other key features

  • Smart Built-In Heater – Safe & sanitized wash, Kills up to 99.99%* Bacteria
  • Econavi Technology – Econavi sensors automatically selects optimal setting for wash cycle and helps save upto 20% water & 20% electricity consumption
  • Wash Wizard – Get expert wash recommendations based on cloth types, color, dirt level & stains
  • Stain Genius, that allows users to select from a list of 50+ stains to receive specific pre-treatment suggestions for best washing result
  • Auto Pause – Pause the washing program and add clothes at designated stages in the washing cycle
  • Miraie app allows users to manage e-warranties and receive regular notifications about service requests, track your energy and water consumption for each wash cycle. Get regular local weather based alerts on your smartphone to plan your laundry and regular maintenance alerts for tub, lint filter, and input valve cleaning
  • Stain Master+  – 5 pre-set stain removal courses for superior washing result
  • Active Foam system – This helps creates fine, high-density foam before the washing cycle starts. Fine foam lifts, separates and removes dirt from deep in fibers to deliver excellent washing results
  • White course – Extra white results with 2-step cold & hot wash.  Powerful water flow and hot water thoroughly remove mud, dirt, and sebum to keep the whites shining
  • Gentle hand wash mechanism – With dedicated net accessory designed for the washing of delicate garments including the ones with heavy designer work and embroidery
  • Sophisticated design and durability – Superior design, fitted with soft closures, and best-in-class durable glass lid to add style and comfort to your home
  • Panasonic’s new range of smart washing machines can be operated via voice assistants such as Alexa and Hey Google

About Panasonic Group: 

A global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022 with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. Founded in 1918, the Group is committed to enhancing the well-being of people and society and conducts its businesses based on founding principles applied to generate new value and offer sustainable solutions for today’s world. The Group reported consolidated net sales of 7,388.8 billion yen for the year ended March 31, 2022. Devoted to improving the well-being of people, the Panasonic Group is united in providing superior products and services to help you Live Your Best. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/

For media queries, please contact:

Panasonic | Harleen Kaur I +91 9205282854| Harleen.kaur01@in.panasonic.com  

MSL | Kritika Nautiyal |+91 7895252058| kritika.nautiyal@mslgroup.com  

Embassy REIT Launches ‘Pedal For The Planet’ Cyclothon in Bengaluru

Embassy REIT Launches ‘Pedal For The Planet’ Cyclothon in Bengaluru

Embassy Office Parks REIT (NSE: EMBASSY / BSE: 542602) (‘Embassy REIT’), India’s first listed REIT and the largest office REIT in Asia by area, today launched ‘Pedal for the Planet’, a one of its kind cycling event at Embassy Manyata, Bengaluru.

Aimed at promoting cleaner, greener ways of commuting and living, this flagship cycling event witnessed over 1000 avid cyclists from across Bengaluru pedal their way for the cause of the environment, including many Embassy REIT office park users. Located in the heart of North Bengaluru and spread over 120 acres, Embassy Manyata is one of India’s largest office parks with over 14 msf total area.

Vikaash Khdloya, CEO, Embassy REIT, said,

“ESG is a key priority for us at Embassy REIT, and as we progress in our sustainability journey, our focus is to create and maintain green, wellness-oriented workspaces for our world-class occupiers and to reduce our carbon footprint as part of our net-zero commitment. Through Pedal for the Planet, we are promoting people to contribute to a greener and more sustainable ecosystem.”

Embassy Pedal for the Planet featured six competition categories, including a 40-km pro-elite ride open to men and women above the age of 16 to encourage participation from professional athletes. There was also a 25-km amateur ride open to men and women over the age of 14, a 15-km fun ride open to all over the age of 13 and a 1-km fun ride open to children under the age of 12.

Embassy REIT has donated all funds raised at the event to non-profit causes for the upliftment of underprivileged children and transformation of community schools into institutes of excellence.

About Embassy REIT

Embassy REIT is India’s first publicly listed Real Estate Investment Trust. Embassy REIT owns and operates a 42.8 million square feet (‘msf’) portfolio of eight infrastructure-like office parks and four city‑centre office buildings in India’s best-performing office markets of Bangalore, Mumbai, Pune, and the National Capital Region (‘NCR’). Embassy REIT’s portfolio comprises 33.8 msf completed operating area and is home to over 200 of the world’s leading companies. The portfolio also comprises strategic amenities, including four operational business hotels, two under‑construction hotels, and a 100 MW solar park supplying renewable energy to tenants. For more information, please visit www.embassyofficeparks.com.

Cyber Security Certification issued by HKCS Foundation for Govt college students

Cyber Security Certification issued by HKCS Foundation for Govt college students

Cyber Security certificate convocation issued by Honorable Chief Guest Shri Subramanya Sharma, (Chairman, Sudeeksha Group & grandson of Dr Sarvepalli Radhakrishna ex president of India), Dr.Harsha E Thennarasu ( Chief Cyber Security Advisor, Founder & President, HKCS Foundation ), Special Guest Mr.Senthil Kumar(Cyber Security Strategist & Entrepreneur, Sun Innovation Systems).

HK Cyber Security Foundation is to provide Industrial level cyber security education, training, certification and placement to Government college students from economically challenged background free of cost. Their vision is to create cyber security awareness for 1 million by the year 2025. Dr. Harsha PhD (Info Sec),Founder & President approached Director of Collegiate, Govt. of Karnataka to nominate few colleges. The department has suggested few colleges. HKCS foundation has selected Govt. First Grade College, started training their students with zero cost with almost 80% completion of training.

It was unfortunate, the pandemic started and all colleges were shut down and they were not having any facilities to take Online Class. Post pandemic started recollecting training and interactions with college management and students for successfully conclusion. With continues efforts of Dr.Harsha and Management team of HKCS foundation.

HKCS Foundation started working on computer Lab renovation of said college, as Lab was not in the condition to function. HKCS Foundation came out with strategy to offer cyber security courses to other institutions those who can afford to pay course fee. Then We engaged with St. Joseph College and started offering courses. With this small revenue generation, we started supporting Govt. First Grade college for further continuations & next batch of students. At pandemic, our parent entity HKIT Security Solutions supported Foundation Activities without any challenges.

HKIT Security Solutions also approached many of their clients for supporting this initiative and continuously putting efforts. With commitment of charity and to enlighten financially challenged students across Karnataka and India, our effort kick started with one dot. Which is expected to spread across Karnataka and other states of India.

We would like to bring Press and Media’s Attention to join hands for noble cause. Jai Karnataka Jai Hind.

more details https://www.hkcsfoundation.org/